Xulon Press already offers its Christian authors the best publishing and promotional packages available in the industry. We bring state-of-the-art printing technology and a distribution network that includes the world’s leading bookstores and book-selling websites. And the Salem Communications Network supports every Xulon author, helping to promote new books and keep up-and-coming authors in the news.
The Xulon Press blog (you’re reading it right now) is the latest resource for Xulon authors to promote their books and share their ideas with the world. We plan on inviting our authors to post directly to our blog and invite their readers to comment and share their thoughts as well. The details are still being worked out, but you can expect to see some information from us within the next month or two.
The Xulon Press blog is just another one of the many resources that we offer to our Christian authors. Through the years, we’ve found our authors to be an extremely resourceful group, often marketing their books in ways that we hadn’t anticipated. But our resources and our reach can only serve to increase the exposure for our authors and their books. If you have a manuscript that you feel could achieve commercial success or if you simply have a message that you believe God wants you to share with the world, contact us today.
Tags: Christian authors, christian publishing blog, xulon press authors, xulon press blog
Unlike traditional publishers, who might keep up to 75% of your royalties on book sales, Xulon Press gives its authors 100% royalties on books sold to bookstores. That means that for every book purchased by a bookstore, Xulon only keeps the cost of the printing for the book. The rest of that money goes directly to you - the author. When your book is purchased by a consumer directly from us or one of our partner book sellers, you receive 75% of the sale price, after printing costs.
At Xulon Press, we are comfortable earning our money through the printing process and letting our authors enjoy the fruits of their labor on the sales side. If you have written a quality book, chances are you will do quite well by working with Xulon Press. Although we are not the cheapest publishing option in the self-publishing industry, we believe we are the best. Our rates are reasonable and the quality of our product is second to none. In addition, we have the full support and resources of the Salem Communications Network, a media juggernaut that few other publishers can match. If you are serious about your manuscript and you are looking for a publishing partner that is dedicated to the success of your book, then look no further.
If you’d like to receive a free publishing guide, please contact us today at 1-866-381-BOOK.
Tags: christian author royalties, new author royalties, publishing royalties, publishing royalty rates
At Xulon Press, we do many things for our Christian authors. We help them understand the publishing process. We provide them with professional printing and marketing materials that make their books look just like the books sold in major bookstores. We distribute our authors’ books through a network of the world’s leading bookstores and book-selling websites. We support every author with the marketing resources of the Salem Communications Network, which is one of the largest faith-based media organizations in the country. And we do all of this at a price that is accessible and reasonable for most new authors.
No publisher can guarantee commercial success for its authors. But at Xulon Press, our goal is to make absolutely certain that good books are given the best possible opportunity to succeed. Not every new book is going to generate media coverage and radio interviews, but we help to ensure that every new book finds the eyes of influential decision-makers that can help to launch public interest and sales. Ultimately, the quality of the content is going to be the deciding factor - and we believe that is how it should be. If you have written a good book, we can help you sell it and launch your writing career. For a free publishing guide, contact us today at 1-866-381-BOOK.
Tags: Christian authors, christian book publisher, christian book publishing, selling a book
Xulon Press author Gary Johnson was busy promoting his latest book, Just Add Nothing, when he called Houston radio station KFMHT 100.7 to speak with radio host Marsha Lambeth. He was told to stop by the station and drop off a copy to the drive home peronality Gary Garza. When he arrived at the station, Gary Johnson was met by Marsha and eventually Mr. Garza arrived to for his work day. Mr. Garza led the Xulon author into a recording booth to have a chat and after a minute or two, he swung a mic in front of him and instructed him to keep on talking. Unbeknownst to Gary Johnson, he was being interviewed by Gary Garza for his drive time radio show.
It turns out that Mr. Garza’s regularly scheduled guest had cancelled unexpectedly and Mr. Johnson had arrived at just the right time to drop off his book. In addition to dropping off his book, Gary Johnson got a full interview on Mr. Garza’s radio show, where they discussed his book in detail and got the word out to thousands of listeners.
Mr. Johnson could not believe his luck and can only attribute the fortunate turn of events to God’s work. Johnson exclaimed: “All I started out to do was go and drop off a copy of my little book in the hopes that someone would read it and maybe take an interest. It’s so amazing, it has to be God!”
Tags: divine intervention, Gary Johnson, Just Add Nothing, promoting your book
Xulon Press author Ta ‘Wand has enjoyed a great run of success with her moving and inspirational book, On the Periphery of Death. The book details Ta’s journey into and through debilitating depression that ultimately led her to attempt suicide. Without the help of drugs or psychiatric counseling, Ta was able to triumph over her depression with the help of God Almighty. In addition to the inspirational and spiritual messages in her book, Ta also shares practical and proven methods to battle and ultimately defeat depression. Her journey is one that is applicable to anyone who has dealt directly or indirectly with the evils of depression or suicide. Some of the most poignant aspects of her book deal closely with the thought processes that lead many people to contemplate and justify suicide.
New York talk radio program, The Randall Report, gave On the Periphery of Death 5 stars in its review and also named it their book of the month for June 2007. In a review with Amazon.com, they also revealed that Ta’s radio interview received over 500,000 downloads. Representatives from The Randall Report said “After reading this book, we knew we had to have the author on our show. Her story of survival had listeners in awe.”
Tags: battling depression, God defeats depression, On the periphery of death, surviving suicide, Ta Wand
At Xulon Press, one of the many promotional services we offer is press release writing and distribution. Press releases are an excellent means of getting your book title and ideas in front of members of the media who just might want to find out more about you and your new book. And while press releases are a great way of getting your name and book title out among the masses, there are no guarantees that a newspaper editor or reporter will be interested enough in your book to contact you for an interview.
Sometimes, for various reasons, there is just not enough interest in a book topic to generate news coverage. Perhaps the topic is not relevant to any current events or maybe it is too personal to the author to be relevant to the public at large. And sometimes, even if a book’s topic and content are highly engaging and interesting, maybe the story got lost amidst a big news day.
However, even if a press release doesn’t generate immediate results, it is accessible to so many news outlets and is posted on so many websites that it could get discovered at a later date, perhaps when you least expect it.
So overall, press releases are an excellent means of trying to get press coverage and positive attention for your new book — but it is not a guarantee that you’re going to be interviewed by the New York Times. It’s just one approach and one that can be successful in many instances.
Tags: book press releases, promoting a book, publisher press releases, selling a book
New authors, in general, and new Christian authors, in particular, represent a large portion of our client base at Xulon Press. As a result, many of our authors have little or no experience in publishing or promoting a book and they are looking for guidance and support in their attempts to make money from their cherished creations. The process of promoting a new book, especially by an unknown author, is difficult. There are no sure-fire methods of success. At Xulon Press, we can never guarantee that your book will be successful. But we absolutely can guarantee that your book will be given every possible opportunity to succeed.
We ensure that your book will be published with the highest quality printed materials and technology. Your book will look the part of a best-seller. We also distribute your book to the most popular bookstores and websites, including Amazon, Target, Barnes and Noble, and many others. We offer marketing services (additional fees may apply) for press releases and other marketing initiatives that are designed to generate positive press coverage for you and your book.
We put forth this kind of effort to help take chance out of the equation. All of our authors have access to our full arsenal of promotional resources. As a result, if your book is interesting to readers or gets people talking, it is highly likely that your book will be a commercial success.
Tags: book promotions, promoting a book, publishing a book, selling a book
At Xulon Press, we consistently deliver some of the highest quality printed books for our Christian authors and we do so at a price that is affordable. We ensure that our authors books, once published, find their way to the leading bookstores and websites for easy purchase availability. We also offer marketing services in the form of press releases and other efforts that are geared toward bringing positive attention to our authors and their new books.
As part of the Salem Communications Network, we have access to Christian magazines and radio programming that are often appropriate forums for discussing and promoting some of the books written by our authors. As a result, many of our authors are interviewed in print and on radio regarding their books and they are able to generate sales through positive press. We are a partner in this success and we make every effort to support our authors.
That said, not every author that publishes his or her book with us is going to end up as a national best-seller with guest spots on Oprah and Larry King. It’s just not going to happen. Ultimately, the quality of the book is going to be the deciding factor in how much attention it receives. We can and will promote the works of our authors vigorously and some of our advanced packages do, in fact, cost extra - but we deliver on every promise we make.
If you have a manuscript and you are looking for a serious and affordable publishing partner, contact Xulon Press today.
Tags: christian publishing, publishing expectations, understanding publishing
Everyone has a different vision of what they want their first published book to be. For some of us, that first book is truly a labor of love, one that might take years or even decades to put together. The completion of the manuscript itself is sometimes enough to create a true sense of accomplishment within us. For these types of people, there are numerous inexpensive self-publishers out there who can deliver a printed version of your book for a reasonable price. At Xulon Press, we offer our authors a professionally printed book. Even if you’re not interested in marketing your book right away, a book from Xulon Press is bookstore-ready when you receive it, so you have the flexibility to ramp up production should you realize that your book can sell.
For others, simply writing a book is not enough. We want to test our talent by getting our book into the hands of readers and find out if we have the ability to bring people back for more of our work and ideas. If your ultimate goals for writing and publishing your book involve commercial success and personal profits, then you have to make sure that you are aligned with a publisher that is going to make those dreams a real possibility. Xulon Press offers full-service publishing packages that will put your book in over 25,000 bookstores and online book sellers, all while you retain 100% of the publishing rights to your work. It’s a deal that simply does not exist with traditional publishers.
Take a few moments to decide what you want out of your first book and then choose your publisher accordingly.
Tags: book publishers, choosing a publisher, Christian publishers, first time authors
One of the biggest advantages of working with Xulon Press to publish your book is that we never require a long-term commitment to our relationship. Unlike most other publishers, Xulon Press allows its authors to maintain 100% ownership of their book and their publishing rights. As a result, our Christian authors are always free to move to a new publisher at any time - and they do not need our permission to do so.
This is an important feature for authors who may still be searching for the proper marketing strategies for their new books. While we offer distribution through over 25,000 bookstores and online book sellers, our authors often have different ideas about how to generate sales for their work. Allowing our authors the flexibility to try different publishers ensures that they have the freedom to incorporate the best sales strategy for them.
In addition to complete publishing freedom of choice, our Christian authors also enjoy our on-demand printing services for any size orders. This means that our authors don’t have to turn their homes into book warehouses or acquire new space to maintain an inventory of books. These are just a few of the many advantages to working with Xulon Press. If you would like more information, contact us today at 1-866-381-BOOK (2665) and we’ll send you a free publishing guide.
Tags: Christian publishers, flexible publishing terms, free publishing guide, no contract publishing