Book Marketing

Marketing your book is perhaps the single most important aspect of its commercial success. Xulon's book marketing service is part of the "Best Seller" self publishing package and includes a regimented approach to promotion and advertising. This approach includes advertising your book in our bi-monthly bookstore catalog, which is mailed to nearly 5,000 Christian bookstores, and offering your book at the annual Christian booksellers convention (ICRS) as well as featuring it in our exhibit. Over 10,000 people will attend the convention this year.

Additionally, we will promote your book at other conferences and conventions, including the annual Book Expo America, and in catalogs associated with those conventions. The book will also be offered for sale by Christian Book Distributors (CBD), on Christianbook.com and on our own online bookstore.

Advertising Your Book

When it comes to book marketing, it is crucial that the process be conducted properly. Not getting the book in front of enough people, or the right people, will often result in less-than-stellar sales figures and will fail to get your message to the people who would most like to read it. With Xulon Press Christian self publishing, you will still control your message and the look of your book, but you will put to work the power our of distribution channels and book marketing expertise. Even better, if your sales take off, we can print copies of your book on-demand to fulfill your needs.

To learn more about book marketing services from Xulon Press, view our Programs and Pricing page.