Book Detail

Wealth Creation by Dr. Muriel Wilson-Jeanselme and Dr. Jonathan Wilson

Wealth Creation

A Transaction Based View

by Dr. Muriel Wilson-Jeanselme and Dr. Jonathan Wilson

Pages: 402

Dimensions: 8 x 10

Category
  • BUSINESS & ECONOMICS - Management
  • BUSINESS & ECONOMICS - Marketing - General
  • BUSINESS & ECONOMICS - Economics - Theory

Type : Paperback

ISBN : 9781498418744

Price : $40.99





Type : Hardcover

ISBN : 9781498418751

Price : $51.99



Perhaps there are few things more desired but less understood than the act of new wealth creation. The purpose of this text is to take you on an expedition of re-discovery of the essential characteristics of the acts and processes of new wealth creation. This book is not about wealth redistribution, although it highlights the problems of coercive redistribution of wealth, but rather its focus is on what it takes to create new wealth.
On this expedition we will expose some of the common misconceptions of wealth; we will go back to basics and build strategies that have new wealth creation as their essence.
But with new wealth creation come new opportunities as wealth is the enabler of future choice. How will we use that wealth? For this reason we do not consider new wealth creation as an end in itself but rather we claim that the use of wealth defines our character – will we use it to glorify God or Man?
In this way we carefully construct the act of new wealth creation and its use within an unapologetically Christian worldview.
What that all looks like is to be found between the covers of this book.
PART
1 – THE TRANSACTION BASED VIEW OF WEALTH CREATION.. 23
Chapter 1 The Genesis of wealth
creation. 23
Chapter 2 Evaluating the external environment one transaction at a time. 44
Chapter 3 Economics- A
transaction-based view.. 68
PART
2 – STRATEGIC MANAGEMENT – A TRANSACTION BASED VIEW... 92
Chapter 4 Strategic management-a
transaction-based view.. 93
Chapter 5 The Sources of Competitive
Advantage. 110
Chapter 6 Strategy implementation - a
transaction-based view.. 170
Chapter 7 Global Level Strategies – A
Transaction Based View.. 237
Chapter 8 Wealth creation in
corporate portfolio management. 249
Chapter 9 Business Ethics – A
Transaction Based View.. 259
PART
3 – STRATEGIC MARKETING MANAGEMENT – A TRANSACTION BASED VIEW... 282
Chapter 10 – Strategic marketing
management-a transaction-based view.. 282
Chapter 11 - Preference structures
and wealth creation. 302
PART
4: APPLICATIONS OF THE TRANSACTION BASED VIEW OF WEALTH CREATION.. 330
Chapter 12 The Valuation of
Innovation – A Transaction Based View.. 331
Chapter 13 A worked example in the
valuation of innovation. 360
Chapter 14 - A Review of Case Law in
the Valuation of Innovation. 377
 
 
 

Author Photo

Dr. Muriel Wilson-Jeanselme is a DPhil graduate of
Oxford University (UK) (2008) in Marketing.
Muriel has consulted widely in the financial services sector specializing in
customer relationship management.
Dr. Jonathan Wilson graduated with a PhD in strategic management from the
University of Surrey (UK) (2000).  Jonathan
has many years industrial and consulting experience with
PriceWaterhouseCoopers.
Both Muriel and Jonathan are committed Christians in the historic tradition.
They reside in the USA.

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