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Marketing your self published book
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| Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in their arsenal, you will be able to gain and effectively retain reader interest. |
| Begin by distributing high-quality marketing materials such as postcards, banner ads, posters, bookmarks, and business cards. Xulon Press offers professional promo tools to meet your every need. Distributing marketing materials to your target audience offers you the perfect opportunity to forge relationships with potential buyers while out promoting your book. |
| Create a professional press release for distribution to the news media on a service such as PRWeb or prnewswire.com. A press release announces news about your book to the media and will generate interest and attention. Xulon Press will happily prepare a well-craftedpress release for you with an attention-grabbing headline-and distribute it to a list of 100 top media outlets and on the highly frequented xulonpress.com website. |
| If you are proficient in creating websites, or you know someone who is, it is worth your while to invest in a domain name and web space. Once you have created a website about your book, you can then direct people to your website (via word of mouth, e-mail, or your other marketing materials) to learn more about why they should buy it. Authors who work to build a strong web presence and have Internet visibility generally sell more copies of their books than those who limit their sales to local markets only. |
| Most importantly, never underestimate the power of word of mouth marketing. Appeal to friends, family members, and fellow church attendees to spread the word about your book and get people talking. And, with the emergence of many social networking sites such as Myspace, Facebook, YouTube, and Digg, word of mouth marketing has become an even more powerful and useful resource for both marketers and consumers.
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