|
|
Obstacles to Self Publishing
|
| Though the obstacles that crop up after self publishing are few, they may seem daunting to first-time authors with little to no industry experience. The first few months after a book's release are critical, as authors will need to work proactively to promote their book in order to make sales |
| Without doing the necessary legwork to promote and market their self published materials, authors will find the public's response to be mediocre at best. By developing a firm marketing strategy (it is helpful to consult the suggestions listed earlier in this guide), authors can target editors, book reviewers, and readers-some of whom might land you essential coverage in a news-worthy publication, or word-of-mouth buzz, or more. |
| Additionally, self published authors may find the competition to get into bookstores is extreme. Major bookstores do not generally deal with smaller publishers; they tend to buy books from larger publishers, distributors, and wholesalers. Unless the author has the benefit of such distribution services, such an aspiration might be out of their reach. |
| Fortunately, Xulon Press authors' books are distributed through Ingram Book Group and Spring Arbor Distributors, which allows for these books to be orderable through larger retailers such as Borders, Barnes & Noble, Target, and Amazon.com. |
| To learn more about our business partners, please click here: http://www.xulonpress.com/faqs.htm#5
|
|
|
|
