Marketing Services for Christian Books

Marketing your Christian book is an essential part of the self-publishing process.

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in their arsenal, you will be able to gain and effectively retain reader interest.


Trade Shows

    • Trade Show Schedule
    • Christian Product Expo -­ Winter
    • American Library Association Mid Winter Meeting
    • London Book Fair
    • Book Expo America
    • International Christian Retail Show
    • Christian Product Expo – Fall
    • Frankfurt International Book Fair

* Prices are exclusive to Xulon Press authors.

If you are looking to take advantage of these marketing opportunities and increase your book sales in today’s challenging marketplace, we want to show you how! Please contact a Xulon Press Marketing Specialist toll-free at 1-866-381-2665 to discuss these successful products and strategies. International callers please call 407-339-4217. Marketing Proposals are available for any budget!

How to Begin Marketing Your Christian Book

Begin by distributing high-quality marketing materials such as postcards, banner ads, posters, bookmarks, and business cards. Xulon Press offers printed material to meet your every need. Distributing marketing materials to your target audience offers you the perfect opportunity to forge relationships with potential buyers while out promoting your Christian book.

Announce the News of Your Book to the Media

A professionally generated press release announces news about your book to the media and will generate interest and attention. Xulon Press will happily prepare a well-crafted press release for you with an attention-grabbing headline-and distribute it with your online bookstore url link to over 35,000 subscriber journalists, 250,000 subscribers through RSS, eMediaWire, Yahoo! News, Google News and Topix.

Social Networking

Most importantly, never underestimate the power of word of mouth marketing. Appeal to friends, family members, and fellow church attendees to spread the word about your book and get people talking. And, with the emergence of many social networking sites such as Facebook and YouTube, word of mouth marketing has become an even more powerful and useful resource for Christian authors.