GETTING THE WORD
OUT: HOW TO MARKET YOUR MINISTRY
Bringing people to Christ is the
underlying purpose of this book. This is why we constantly search for techniques
and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14
gives the following guidance.
 
How,
then, can they call on the one they have not believed in? And how can they
believe
in the one of whom they have not heard? And how can they hear without
someone
preaching to them? (NIV)
 
This book was written for the
primary purpose of assisting those small-to-moderate size churches “get the
word out” telling the story about the good works they are doing within their congregations
and their communities to bring people closer to God. I choose the tools of marketing and public relations – my chosen
profession – and applied the principles of evangelism. I believe this to be my
personal ministry.
 
If your church budget will not
accommodate a staff member dedicated to the tasks of marketing and public
relations, this book will show the Public Relations Committee Chairperson how
to handle just about every marketing task needed. If your church has assigned
the task of marketing and/or public relations to an associate minister who has
no hands-on experience in this field, this book is the answer. If you are a
seasoned public relations or media specialist working within your church, this
book will provide you with a strategy for directing your skills to work with a
church and its ministries.
 
Of
course, it does not hurt the pastor to learn more about how marketing and
public relations tools and tactics can assist in the growth of the church and
simultaneously help people to create a relationship with God.
 
 
Ambassador Michael
Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The
Interdenominational Theological Center (Atlanta, GA)
Ms. Jackson-Ransom
is to be commended for developing this exceptional public relations and
marketing resource for the Church. Her years of success, representing clients
and managing the reputations and activities of individuals and organizations in
the public and private sector, have produced a savvy handbook that appropriates
that same professional media and marketing know-how to pastors and lay leaders.
Clear and concise, the instruction should empower readers to better understand
the requisite approach, timing and professional response that today’s
competitiveness requires to effectively represent ministry through media. It is
truly “First Class!”
 
Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove
Baptist Church (DeKalb Co, GA) – This book is a must read for every pastor and church leader. The
whole idea of “marketing our church and ministry” is relatively new in our
culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks
and writes. Her advice and experience are sound. The world is changing at a
rapid pace. Yet, the church continues to lag behind with outdated methods that
will not reach future generations. Her passion is evident when she spoke to our
church staff and leaders. Her work and guidance with our public relations team,
church trustees, and ministry staff has already yielded positive results. Not
only read this book, but allow Bunnie to speak personally and coach your team
on these principles. We are proud she came our way.