Serving Him by Serving You


Marketing Your Self-Published Book

Self publishing allows the author to have control over the finished product – from concept to completion.

Now that you have become a published author, it is time to let people know about your book. This is accomplished by advertising and promoting your book using an effective marketing strategy. Marketing your Christian book is an essential part of the self-publishing process. Without the proper promotional tools and strategies, the effectiveness of your marketing efforts will be greatly diminished.

Xulon Press is committed to offering successful marketing and promotional solutions that work! To help our authors achieve success in launching their book and to continue those successful sales, we offer popular products such as Book Signing Kits, Bookstore Advertising, Salem Banner Advertising, Video Trailers, and much more!

The most successful authors are those with a well calculated book marketing plan. Strategic planning is a critical component of any promotional campaign, and having a well thought out and well executed marketing plan will also allow you to approach bookstores, churches, and libraries with confidence when marketing your book. Imagine arriving to a book signing or interview with posters, business cards, bookmarks and displays – tools which will instantly transform the way people perceive you and your book!

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